we're reading two interesting pieces for class this week - one by david buckingham and julian sefton-green and the other an excerpt from steven johnson's controversial book:
everything bad is good for you. both are talking, broadly and specifically, about media in our lives - and suggesting, perhaps, that something is happening because of just how much media we engage with on a regular basis. in both there is an urgency surrounding their discussion of media - of poḱemon and television, respectively.
buckingham and sefton-green assert the following:
"the texts of Poḱemon are not designed merely to be ‘consumed’ in the passive sense of the word. On the contrary, they are designed to generate activity and social interaction. Indeed, they positively depend upon it" (2003, p. 389).
they are claiming there is an assumption of "social interaction" that is embedded in the media and media texts associated with this cultural phenomenon. if so, then how does this impact our view of media - of popular culture media as well as media, broadly speaking. (i make this distinction intentionally because media is so often associated with "low culture" - and when media is invoked, too often, as brownwyn williams (2002) notes, we are quick to qualify our media engagements, i.e., yes, i watch tv, but mostly PBS.
so what? so what that as we get older we have qualms about what we watch? and so what that media texts expect us to make connections across multiple forms? perhaps it's true that we need "a change in the criteria we use to determine what really is cognitive junk food and what is genuinely nourishing" (johnson, 2005, sec. 5, para. 3). maybe the urgency make sense - are too many people are spending too much time convincing themselves and others about what they don't do instead of critically and thoughtfull engaging in what they are doing...?
in the spirit of narrative divergence, i have certainly diverted. but a question remains: what does media want/expect/assume of us? and where is our power/space/imperative to talk back? maybe we should embrace the urgency and create our own "
world on fire" videos...