Followup to Wednesday Night: Hollywood and Public Health

Hi everyone,
This article refers to the program I was trying to remember where Harvard worked with major broadcasting stations to disseminate public health messages. The article is specifically about designated drivers.
http://www.hsph.harvard.edu/chc/alcohol.html

Also, here's a site about a CDC / Porter Novelli study about TV viewing habits and how they can be used to promote public health (Porter Novelli is a social marketing firm):
http://www.cdc.gov/communication/healthsoap.htm

Mathu